Doordarshan Kendra
Jhalana Doongri,
Jaipur -302004,
Rajasthan, India
Telefax : 91-141-2711519
The first television programme was viewed by the people of Rajasthan on 1st August 1975 under the Satellite Instructional Television Experiment in the districts of Kota, Sawai Madhopur and Jaipur. Special educational programmes were then produced at Delhi. 
On 1st March 1977, Upgrah Doordarshan Kendra (UDK) was set up at Delhi. The programmes produced at UDK for Jaipur were relayed. On 1st June 1987, Jaipur Doordarshan Kendra was set up at Jhalana Doongri and transmission started on 6th July 1987. Initially the Kendra produced only 30 minutes of programming and this was gradually increased to about 4 hours. From 2nd Oct. 1993, the LPT’S located at Ajmer, Udaipur, Jodhpur and Bikaner and HPT at Bundi were connected with DDK Jaipur via satellite. Doordarshan introduced commercial service at Jaipur Kendra on 11/12/93.
Marketing of Air-Time:
  • Air-Time marketed in various time zones
  • Commercial tariffs fixed on the basis of viewing density.
  • Air-Time sold for product/services (Advertisements permitted are subject to the code for Advertising).
  • Air-Time sold to private producers for sponsored programmes – concept of FCT
  • In-house productions of Doordarshan also marketed.
  • Marketing to major clients directly done by Doordarshan.